Gender Stereotyping in the Illustrations of Urdu Textbook of Punjab Textbook Board

Authors

  • Ayesha Zafar University of Management & Technology, Pakistan
  • Faiza Mushtaq NUML, Multan Campus, Pakistan

Keywords:

Gender inequality, Curriculum design, Public Schools

Abstract

This research discusses the role of textbook illustrations in the ideological development of gender disparity among young learners. It analyses the images and content used in the Urdu textbook of the Punjab textbook board for level one. For the semiotic analysis, the research incorporates the image categorizes of Kress and van Leeuwen (2006) by observing different dimensions identified by Goffman (1979). The research incorporates the qualitative design and explores the stereotypes used for men and women. The findings suggest that the pictures used in the book are inappropriate for a main stream public sector institution as they are shaping up the ideology of gender inequality.  In conclusion, the research recommends a few solutions of the issue.

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Published

2022-06-30

How to Cite

Zafar, A., & Mushtaq, F. (2022). Gender Stereotyping in the Illustrations of Urdu Textbook of Punjab Textbook Board. Pakistan Journal of Languages and Translation Studies, 10(1), 1–15. Retrieved from https://pjlts.uog.edu.pk/index.php/pjlts/article/view/22